11/7/2022 0 Comments Video sharing cinesync![]() ![]() It’s not always that you find people in the industry that, company to company, really match. In addition to doing trade shows together, we socialize and enjoy dinners together. And we’re already like a team, culturally. Our integration with the platform was a really great fit. To echo what Fredrik said, we’ve really liked working with ftrack. And in fact, potentially beyond that as well, because ftrack is looking into a number of different and exciting areas. ![]() For us, that means not just growing our product via traditional post-production review and approval, but via the interactivity through the entire process of making films and TV, from start to end. When Fredrik approached us, it immediately felt like a great opportunity to take what we do and leverage that using a new platform. But we’re always looking to innovate and to create new opportunities new ways to enable people to interact with each other. It’s used in basically every facility on nearly every major motion picture that gets made. Rory McGregor (current CEO, cineSync and soon to be general manager, ftrack Australia): From our point of view, cineSync’s done really well over the years. That relationship was one of the deciding factors to go ahead with the acquisition, alongside the clever technology that they produce. Cospective is not just a product developer but a group of people who we consider to be colleagues and friends. That being said, I would like to stress that, yes, the cineSync product is an important factor in this decision, but just as important is the team at Cospective, based in Adelaide. We’ve had our own review tools for a long time, but with this acquisition we wanted to take things to the next level, and Cospective is the perfect partner for that. Now, we’re looking to get serious about review. We collaborate with Rory and his team a great deal. We’ve developed an integration between ftrack and cineSync, and we’ve also shared a booth at SIGGRAPH and NAB multiple times. I got a chance to chat to the CEOs of both companies to find out why the acquisition is happening, and what’s changing and not changing with their respective toolsets.įredrik Limsater (CEO, ftrack): We’ve worked very closely with Cospective since 2015. ![]()
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